Verizon
“THE GEAR YOU NEED IS CLOSER THAN YOU THINK.” - 2022, Young Ones Creative Brief
Ask
Increase tech-accessory sales
Make Verizon top of mind when tech-accessories are needed
Background
Verizon is a formidable player in the tech industry. However, Verizon is pigeonholed by their wireless plans. People recognize them for this and for selling phones.
If one were to step inside a Verizon store they would see it is a one-stop-shop for all your tech needs. From chargers, to speakers, to screen protectors, Verizon has it all. Verizon’s selection of tech-accessories is not limited to one brand, many brands carry accessories at Verizon locations.
There are 6,300 Verizon stores in the United States. That is the same amount as there are Wendy’s fast-food.
Hill to Overcome
Tech-accessories are bought on a need-it-now basis.
Big Idea
Verizon Drive Thru
An activation campaign, in which Verizon will be launching pop-up drive thru stores in 15 major cities in United States in 2023.
Would you like any tech accessories with that?
Target Audience
Tech-savvy, trendy, on the go individuals who do not have time to waste. These people don't let the times define them. They define the times. When they want something, they want it now.
Case Study Video
Execution
